Head of Content

Work Type: Full Time

About the Role

We are currently looking for a person who can lead the planning, development and implementation of the overall company's content strategy. If you love managing the creation of high-quality and engaging content and drive business success with it, we want you in our team! The ideal person would also be responsible for the management of strategy and production of online and offline marketing content.

Job Description/ Responsibilities

  • Lead, manage and develop a strong and business-oriented team of content managers

  • Define content strategy and roadmap/publishing schedule. Research, identify and select content that can be published on the app

  • Take a big-picture approach to content, constantly coming up with new coverage ideas and initiatives

  • Proactively interact with the marketing and content curation team to empower integration of content activities with marketing campaigns

  • Develop both the brand story and the story as interpreted by the user in collaboration with the resources in marketing, public relations and human resources

  • Collaborate with designers, product marketing, external influencers and other industry experts

  • Monitor the digital and marketing traffic acquisition activity in order to increase brand awareness and recognition and strongly develop the audience on the FlashPrep app

  • Oversee all content initiatives, both creation and content marketing, across multiple platforms and formats to drive engagement, retention and positive customer behavior

  • Constantly evolve standards/guidelines/best practices (both human and technological) for content creation

  • Ensure all content is on-brand, consistent in terms of quality, style and optimized for search and user experience

  • Conduct tests/analysis to gauge content effectiveness. Gather data and handle analytics (or supervise those who do) and make recommendations based on those results

  • Have an analytical mindset and ability to utilize analytics on content performance

  • Collaborate with the technical team to implement appropriate CMS

  • Lead the hiring, supervision and training of content managers and creators in all content verticals

Qualities and Qualifications

  • 3-5 yrs of experience in managing and leading content teams

  • Audience development and monetization strategies experience a plus 

  • A willingness to embrace change and to adapt strategies on the fly

  • Experience collaborating with cross-functional teams

  • Excellent written and verbal communication skills

  • Strong leadership qualities and attention to detail

  • Good organizational and time-management skills and the ability to multitask

  • First principles-thinker and creative problem-solver

About FlashPrep

FlashPrep is an exam preparation companion app that allows aspirants to study, practice and self evaluate by taking tests & challenges on their study material. FlashPrep is a collection of best-in-class study tools which enable students to practice, identify weaknesses, benchmark and master subjects they are studying, leading to better learning outcomes. The platform uses science-backed practice techniques such as spaced repetition to help students retain information for longer and track their progress to ensure that preparation levels are where they need to be. FlashPrep launched the first version of the platform on Android and iOS in April 2021 and has tracked 30K downloads as on date. The app has become a sleeper hit among NEET and UPSC aspirants and has grown to over 15K monthly active users. The application is available on both Android and iOS.

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